LG Electronics Showcases New Xilinx-Enabled Products at Recent 2004 CES

Xilinx low-cost, low-power programmable chips help LG set new price,
functionality standards for TVs, mobile phones and plasma displays

SAN JOSE, Calif., February 17, 2004 ¾ At the Consumer Electronics Show in Las Vegas, Nevada last month, LG Electronics, Inc. (Korea Stock Exchange: 6657.KS), showcased innovative new products that set new price and functionality standards thanks to low-cost programmable chips from Xilinx, Inc. (NASDAQ: XLNX). Xilinx, the leader in programmable logic devices (PLDs), worked in close collaboration with LG to help the consumer electronics giant introduce a broad range of digitally-enabled products that leverage the price, performance and flexibility benefits of programmable chips.

Among the product lines that use the price/performance advantages of Xilinx technology are LG’s new LCD high-definition television (HDTV), its new plasma display panel (PDP) HDTVs, and many of its latest mobile phones, including models that integrate camera functionality.
“The types and breadth of products that LG offers require the ultimate in flexibility – the number of product variations for each television or cell phone line is staggering. So a solution that allows them to quickly customize each new product model to specific market requirements is critical,” said Sandeep Vij, vice president of worldwide marketing at Xilinx. “The volumes for these type of products also require an economically viable approach, which is why our PLD offerings are so attractive to a company such as LG Electronics.”

LG product developers pointed to benefits such as the flexibility Xilinx PLDs offer to integrate complex on-chip systems, the large number of I/Os to interface many functions, the low-power capabilities, and the superior price-performance advantages of the Xilinx devices.
LG is among the world’s market share leaders in televisions, displays and mobile phones. At CES, LG introduced the world’s largest plasma display, a 76-inch model, and is now the world’s largest producer of CDMA cellular handsets.

About LG Electronics
LG Electronics (Korea Stock Exchange: 6657.KS), established in 1958 as Korea’s pioneer consumer electronics company, is a major global force in Electronics and Information and Communications products. More than 55,000 employees working in 76 overseas subsidiaries and marketing units around the world strengthen LG Electronics’ core competencies in three main business areas: Digital Appliance, Digital Display & Media, and Telecommunication Equipment & Handset. LG Electronics’ goal is to enable the intelligent networking of digital products that will make consumers’ lives easier than ever. For more information, please visit www.lgusa.com.

About Xilinx
Xilinx, Inc. (NASDAQ: XLNX) is the worldwide leader of programmable logic solutions. Additional information about Xilinx is available at www.xilinx.com.

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