|
FOR IMMEDIATE RELEASE
Xilinx Chips Enable electronicaUSA/ESC
Best of Show Finalist
in Sensio's 3D Wireless Home Theater System
SAN FRANCISCO, Calif., March 29, 2004 – At electronicaUSA
(eUSA) with the Embedded Systems Conference (ESC) today, Xilinx,
Inc., (NASDAQ: XLNX), announced a collaboration that resulted in a
breakthrough 3D video processing technology. The SENSIO 3D system
is a prior winner of the CES Product Innovation Award and a
finalist in this year's electronicaUSA Best of Show competition.
Sensio credits Xilinx and its programmable chip technology with
enabling the creative design and economic viability of its SENSIO
3D Video Processing system. The SENSIO system transforms
conventional home theater into a 3D stereoscopic movie experience
that rivals the best theme park experiences, using Xilinx low cost
Spartan programmable chips as its central processing capability.
The SENSIO 3D Video Processing system will be on display in Xilinx
booth #1326 March 30 – April 1, 2004.
The SENSIO system, consisting of a 17x 6.25-inch rack-style
component compatible with commercial DVD and digital TV systems --
and the accompanying LCD-based wireless viewing glasses, is based
on the processor’s ability to alternatively display left and
right stereo images and synchronously communicate to the shutters
in the viewing glasses. The left-eye image and the right-eye image
alternate every sixtieth of a second, creating the 3D effect for
the viewer. Because objects can appear to be behind and in front of
the screen, or shoot right through the audience, the screen itself
virtually disappears, bringing the viewer directly into the heart
of the action.
Programmable Approach from the Start
Product developers at Sensio, a start-up based in Montreal,
Quebec, were familiar with Xilinx technology from previous
university research. Sensio considered the trade-offs between FPGA
and ASIC implementations and ultimately decided that Xilinx
programmable chips provided the superior price/performance and
quality advantages, plus the added benefit of enhanced
flexibility.
“By combining low cost, high performance, and a drastically
reduced time-to-market advantage, Xilinx programmable chips
provided the ideal platform for our 3D video processing
system,” said Pierre-Hugues Routhier, vice president of
engineering at Sensio.
About Xilinx Low Cost FPGAs
Sensio is among a growing number of consumer product manufacturers
to realize the competitive advantage afforded by Xilinx’s
low-cost programmable chips, versus traditional ASIC technology.
Xilinx attributes its recent record-breaking gain to its focused
market diversification efforts and the broad adoption of its low
cost Spartan Series FPGAs in high-volume consumer applications.
Xilinx first shipped the Spartan-3 family in March 2003 as the
world's first and only FPGA utilizing 90nm process technology. The
Spartan-3 platform is the world's lowest cost FPGA with unrivaled
price points, starting at under $2.95*. Already, the Spartan Series
is the world's most successful low-cost FPGA family in its class
with over 11,000 customers worldwide.
About Sensio
Founded in 1999, Sensio is a privately-owned company that develops
and markets avant-garde technologies that offer the most advanced
and immersive movie theatre experience to home viewers. This first
product derived from Sensio’s research and development effort
is SENSIO™ 3D, a revolutionary video processor transforming
the conventional home theatre into a 3D stereoscopic movie
experience. Sensio’s head office is in Montreal. Additional
information about Sensio can be found at www.sensio.tv.
About Xilinx
Xilinx, Inc. (NASDAQ: XLNX) is the worldwide leader of
programmable logic solutions. Additional information about Xilinx
is available at www.xilinx.com.
-30-
*250K units, end of 2004
#0448
|
|
